Anyone with a regular interest in the CPMMR-NIGERIA / MRSN published reports is advised to have a standing subscription to receive any of the following publications
Publications & Continuous Syndicated Market Research Reports
Marketing Research Review:
A Quarterly Journal of the Market Research Society of Nigeria; Specializing in Media Research, Omnibus Surveys, Social and Public Interest Research Stakeholder Measurement and Management and Syndicated Marketing Surveys.
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Market Analysis Magazine
A Monthly Busines; Publication of the Centre for Performance Measurement and Market Research [ CPMMR ] – Nigeria: Analysing Nigeria’s Investment Opportunities on Stock Market Performance, Annual Reports & Monthly Stock picks Financial & Ratio Analysis and Commodities Trading & Transactions.
Performance Monitor Magazine:
A Bi-Monthly Nigeria Public Interest Magazine, published by the Centre for Performance and Market Research [CPMMR]- Nigeria, covering Performance Reports on the Economy & Private Sector, Governance, Democracy & Development, the Legislature, Public Institutions and the Judiciary in Nigeria.
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Manual:
Manual on a Framework for Assessing Performance Indicators and Measures of Public [MDAs] and Private Organizations in Nigeria, published by the Centre for Performance Measurement and Market Research [ CPMMR ] - Nigeria.
CONTINUOUS SYNDICATED MARKET RESEARCH REPORTS
Continuous Syndicated market research is required so that something can be measured and tracked over time: brand shares, including by market and retail sector, product usage, retail of advertising, viewing and readership levels, etc. Continuous research is carried out by the Market Research Society of Nigeria / Centre for Performance Measurement and Market Research [ CPMMR ] – Nigeria, to meet the specific requirements of individual clients and, in principle, the process of buying this research is the same as for ad – hoc research although the contract will usually be for a longer-term. There are special techniques for carrying out continuous research including using rigorously controlled interviewing programs and panels. A major concern in the continuous research design ensures that any variations, over time, in whatever is measured, reflect real changes rather than just research variance.